When you buy a packet of Kellogg’s Frosties you see Tony the tiger looking strangely humanoid (like a human), and we have all been intimidated by the terrifying clown at McDonalds. These are mascots. Mascots are characters that represent a brand, a product, or a business. Wright English has Rupert the adorable (cute) fat robin. Rupert represents my lock-down tummy, my relaxed attitude to life, and he is permanently celebrating life like me.